Heller, Steven. <br/><br/>
Paul Rand / 
Steven Heller ; foreward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research : Elinor Pettit, Georgette Ballance]. 
 - London :  Phaidon,  1999. 
 - 255 p. :  ill. (some col.) ;  30 cm. 
<br/><br/>Includes bibliographical references (p.247-249) and index. 
<br/><br/>Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand. 
<br/><br/><label>ISBN: </label>0714837989 
<br/><br/><label>Subjects--Personal Names: </label><br/>Rand, Paul, 1914- --Criticism and interpretation.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design--History--United States--20th century.<br/>Commercial art--History--United States--20th century.<br/>Designers--Biography.--United States
<br/><br/><label>LC Class. No.: </label>NC999.4.R27  / H45 1999