Galloway, Scott,  1964- <br/><br/>
The four :  the hidden DNA of Amazon, Apple, Facebook, and Google / 
Scott Galloway. 
 - viii, 310 pages ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index. 
<br/><br/><label>ISBN: </label>9780735213654 (hardcover) 
<br/><br/><label>LCCN: </label>2017037152 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Amazon.com (Firm)<br/>Apple Computer, Inc.<br/>Facebook (Firm)<br/>Google (Firm)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information services industry--History.<br/>Internet industry--History.
<br/><br/><label>LC Class. No.: </label>HD9999.I492  / G35 2017 
<br/><br/><label>Dewey Class. No.: </label>338.7/61004678