Einstein, Mara, <br/><br/>
Black ops advertising :  native ads, content marketing, and the covert world of the digital sell / 
Mara Einstein. 
 - 244 pages ;  19 cm 
<br/><br/>Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death. 
<br/><br/><label>ISBN: </label>194486900X 9781944869007 
<br/><br/><label>Standard No.: </label>40026620281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--History.
<br/><br/><label>LC Class. No.: </label>HF5811  / .E36 2016