TY  - BOOK
AU  - Gunter,Barrie
TI  - Kids and branding in a digital world
SN  - 9781784992453
AV  - HD69.B7 G86 2016
U1  - 658.827083 23
PY  - 2016///
CY  - Manchester
PB  - Manchester University Press
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Internet advertising and children
KW  - fast
N1  - Includes bibliographical references (pages 164-195) and index; What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children
ER  -