Gunter, Barrie, <br/><br/>
Kids and branding in a digital world / 
Barrie Gunter. 
 - 205 pages ;  24 cm. 
<br/><br/>Includes bibliographical references (pages 164-195) and index. 
<br/><br/>What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children. 
<br/><br/><label>ISBN: </label>9781784992453 1784992453 9780719097874 0719097878 
<br/><br/><label>LCCN: </label>2016304510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Internet advertising and children.<br/>Brand name products.<br/>Branding (Marketing)<br/>Internet advertising and children.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / G86 2016 
<br/><br/><label>Dewey Class. No.: </label>658.827083