Benartzi, Shlomo, <br/><br/>
The smarter screen :  surprising ways to influence and improve online behavior / 
Shlomo Benartzi with Jonah Lehrer 
 - viii, 248 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references (pages 215-238) and index 
<br/><br/>Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools 
<br/><br/> "A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList 
<br/><br/><label>ISBN: </label>1591847869 9781591847861 9781591848325 1591848326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making<br/>Consumer behavior<br/>Internet<br/>Neuroeconomics
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .B46 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/342