Chernev, Alexander. <br/><br/>
The marketing plan handbook / 
Alexander Chernev. 
 - Third edition. 
 - vi, 149 pages :  charts ;  24 cm 
<br/><br/><label>ISBN: </label>9781936572021 9781936572038 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.<br/>Marketing--Planning--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C44 2011