The digital transformation playbook : rethink your business to adapt and grow in the digital age /
David L. Rogers.
- xi, 278 pages : charts ; 24 cm
Includes bibliographical references and index.
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
9780231175449 (cloth : alk. paper)
2015037126
Technological innovations--Management. Information technology--Management. New products. Strategic planning.