TY  - BOOK
AU  - Pfaff,Donald W.
TI  - The altruistic brain: how we are naturally good 
SN  - 9780199377466 (alk. paper)
AV  - BF637.H4 P49 2015
U1  - 155.2/32 23
PY  - 2015///]
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Altruism
KW  - Brain
KW  - Physiology
N1  - Includes bibliographical references and index; Part 1. Evidence for altruistic brain theory. The biological/evolutionary roots of altruism -- Altruistic brain theory introduced -- Primary neuroscience research underlying each step of altruistic brain theory -- Neural and hormonal mechanisms that promote prosocial behaviors once the ethical decision is made -- New neuroscience research : the theory's link to an ethical universal -- Part 2. Improving performance of the moral brain : removing obstacles to good behavior. How altruistic brain theory changes our perceptions of ourselves and of altruism -- Why the altruistic brain matters : its significance to addressing individuals' bad behavior -- Multiplier effect : from bad to worse in a social setting -- No easy answers ... but no pessimism either
ER  -