Pfaff, Donald W.,  1939- <br/><br/>
The altruistic brain :  how we are naturally good / 
Donald W. Pfaff, PhD , with Sandra Sherman. 
 - ix, 295 pages :  illustrations ;  22 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Evidence for altruistic brain theory. The biological/evolutionary roots of altruism -- Altruistic brain theory introduced -- Primary neuroscience research underlying each step of altruistic brain theory -- Neural and hormonal mechanisms that promote prosocial behaviors once the ethical decision is made -- New neuroscience research : the theory's link to an ethical universal -- Part 2. Improving performance of the moral brain : removing obstacles to good behavior. How altruistic brain theory changes our perceptions of ourselves and of altruism -- Why the altruistic brain matters : its significance to addressing individuals' bad behavior -- Multiplier effect : from bad to worse in a social setting -- No easy answers ... but no pessimism either. 
<br/><br/><label>ISBN: </label>9780199377466 (alk. paper) 
<br/><br/><label>LCCN: </label>2014012452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Altruism.<br/>Brain--Physiology.
<br/><br/><label>LC Class. No.: </label>BF637.H4  / P49 2015 
<br/><br/><label>Dewey Class. No.: </label>155.2/32 
<br/><br/><label>National Library of Medicine Call No.: </label>WL 337