TY  - BOOK
AU  - Tomes,Nancy
TI  - Remaking the American patient: how Madison Avenue and modern medicine turned patients into consumers 
T2  - Studies in social medicine
SN  - 9781469622774 (cloth : alk. paper)
AV  - RA412.3 
U1  - 368.38/200973 23
PY  - 2016///]
CY  - Chapel Hill
PB  - The University of North Carolina Press
N1  - Includes bibliographical references and index; Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette
ER  -