Tomes, Nancy,  1952- <br/><br/>
Remaking the American patient :  how Madison Avenue and modern medicine turned patients into consumers / 
Nancy Tomes. 
 - xviii, 538 p. :  ill. ;  25 cm. 
 - Studies in social medicine .
 - Studies in social medicine. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette. 
<br/><br/><label>ISBN: </label>9781469622774 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2015029217 
<br/><br/><label>LC Class. No.: </label>RA412.3 
<br/><br/><label>Dewey Class. No.: </label>368.38/200973 
<br/><br/><label>National Library of Medicine Call No.: </label>W 84 AA1