TY  - BOOK
AU  - Cohen,Deborah
TI  - A big fat crisis: the hidden forces behind the obesity epidemic - and how we can end it 
SN  - 9781568589671 (hardback)
AV  - RA645.O23 C64 2014
U1  - 362.1963/98 23
PY  - 2014///]
CY  - New York
PB  - Nation Books
KW  - Obesity
KW  - United States
KW  - Government policy
KW  - Prevention
KW  - Overweight persons
KW  - Social aspects
KW  - Public health
KW  - Planning
KW  - SOCIAL SCIENCE / Disease & Health Issues
KW  - bisacsh
KW  - POLITICAL SCIENCE / Public Policy / Social Policy
KW  - HEALTH & FITNESS / Health Care Issues
N1  - Includes bibliographical references (pages 225-247) and index
N2  - "Dr. Cohen has created a work of nonfiction that will transform the national conversation surrounding the weight crisis in this country and throughout the world. Based on her own research at the RAND corporation, as well as the latest insights from behavioral economics, psychology, cognitive science, and the social sciences, A Big Fat Crisis reveals the surprising forces behind the obesity epidemic and how we, as a nation, can overcome it. Her conclusions contradict conventional wisdom and widely held expert opinion, and go against our own intuitive beliefs about the way we eat. They represent, in short, a paradigm-shift in how we approach the problem of obesity--and the solution. A Big Fat Crisis offers concrete solutions, arguing that the most important and modifiable steps in the chain of events that leads to obesity are at the point of purchase and the point of consumption. Like cholera and typhoid in the 19th century, obesity is a public health crisis. Ending it requires solutions that transcend individual behavior. Change begins with a fresh perspective and a clearer vision of what we need to do."--
ER  -