Jain, Andrea R.,
Selling yoga : from counterculture to pop culture /
Andrea R. Jain.
- xx, 240 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9780199390243 (pbk. : alk. paper) 9780199390236 (cloth : alk. paper)
2014017038
Yoga--Economic aspects.
Popular culture.
BL1238.52 / .J35 2015
181/.45