Acuff, Dan S.,  1942- <br/><br/>
What kids buy and why :  the psychology of marketing to kids / 
Dan S. Acuff with Robert H. Reiher. 
 - New York :  Free Press,  c1997. 
 - 206 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 195-197) and index. 
<br/><br/><label>ISBN: </label>0684834480 
<br/><br/><label>LCCN: </label>97033491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child consumers.<br/>New products.<br/>Child development.<br/>Cognition in children.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .A25 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8/34/083