Greene, Jeremy A.,  1974- <br/><br/>
Generic :  the unbranding of modern medicine / 
Jeremy A. Greene. 
 - xii, 354 pages  :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The same but not the same -- What's in a name? Ordering the world of cures ; The generic as critique of the brand -- No such thing as a generic drug? Drugs anonymous ; Origins of a self-effacing industry ; Generic specificity -- The sciences of similarity. Contests of equivalence ; The significance of differences -- Laws of substitution. Substitution as vice and virtue ; Universal exchange -- Paradoxes of generic consumption. Liberating the captive consumer ; Generic consumption in the clinic, pharmacy, and supermarket The generic alternative. Science and politics of the "me-too" drug ; Preferred drugs, public and private ; The global generic -- The crisis of similarity. 
<br/><br/><label>ISBN: </label>9781421414935 1421414937 
<br/><br/><label>LCCN: </label>2013048851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Generic drugs--History.
<br/><br/><label>LC Class. No.: </label>RM301  / .G74 2014 
<br/><br/><label>Dewey Class. No.: </label>615/.1 
<br/><br/><label>National Library of Medicine Call No.: </label>QV 11.1