TY  - BOOK
AU  - Scott,David Meerman
AU  - Jurek,Richard
TI  - Marketing the moon: the selling of the Apollo lunar program 
SN  - 9780262026963
AV  - TL789.8.U6 A58156 2014
U1  - 659.2/9629454 23
PY  - 2014///]
CY  - Cambridge, Massachusetts
PB  - The MIT Press
KW  - Project Apollo (U.S.)
KW  - Public relations
KW  - History
KW  - United States
KW  - National Aeronautics and Space Administration
KW  - Space flight to the moon
KW  - Astronautics
KW  - Press coverage
KW  - Moon
KW  - Exploration
N1  - Includes bibliographical references (pages 126-129)
ER  -