Scott, David Meerman. <br/><br/>
Marketing the moon :  the selling of the Apollo lunar program / 
David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan. 
 - xiii, 130 pages :  illustrations (some color) ;  25 x 29 cm 
<br/><br/>Includes bibliographical references (pages 126-129). 
<br/><br/><label>ISBN: </label>9780262026963 
<br/><br/><label>LCCN: </label>2013039798 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Project Apollo (U.S.)--Public relations--History.<br/>United States. National Aeronautics and Space Administration --Public relations.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Space flight to the moon--History.<br/>Astronautics--Press coverage--History.--United States
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Moon--Exploration--History.
<br/><br/><label>LC Class. No.: </label>TL789.8.U6  / A58156 2014 
<br/><br/><label>Dewey Class. No.: </label>659.2/9629454