Mathews, Ryan. <br/><br/>
The deviant's advantage :  how fringe ideas create mass markets / 
Watts Wacker and Ryan Matthews. 
 - 1st ed. 
 - New York :  Crown Business,  c2002. 
 - xxvii, 305 p. ;  21 cm 
<br/><br/>Includes bibliographical references (p. 279-294) and index. 
<br/><br/>Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art : a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you. 
<br/><br/><label>ISBN: </label>0609609580 
<br/><br/><label>LCCN: </label>2002004806 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing.<br/>Business forecasting.<br/>Originality--Economic aspects.<br/>Marketing.<br/>Technological innovations--Economic aspects.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M33645 2002 
<br/><br/><label>Dewey Class. No.: </label>658