Trademark : legal care for your business & product name /
by attorneys Stephen Elias & Richard Stim.
- 10th edition.
- 450 pages : illustrations ; 23 cm
Includes index.
A trademark primer -- Trademarks, domain names, and the Internet -- How to choose a good name for your business, product, or service -- Trademark searches : what they are and why you should do one -- How to do your own trademark search -- How to evaluate the results of your trademark search -- Federal trademark registration -- How to use and care for your trademark -- Evaluating trademark strength -- Sorting out trademark disputes -- If someone infringes your mark -- If someone claims that you infringed a trademark -- International trademark protection -- Help beyond this book.
9781413319521
2013011571
Trademarks--Law and legislation--United States--Popular works. Business names--Law and legislation--United States--Popular works.