TY  - BOOK
AU  - Hoffman,Bryce G.
TI  - American icon: Alan Mulally and the fight to save Ford Motor Company 
SN  - 9780307886057
AV  - HD9710.U54 F636 2012
U1  - 338.7/629222092 23
PY  - 2012///
CY  - New York
PB  - Crown Business
KW  - Mulally, Alan R.
KW  - Ford Motor Company
KW  - Automobile industry and trade
KW  - United States
KW  - History
N1  - Includes bibliographical references (p. [410]-411) and index
N2  - At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description
ER  -