TY - BOOK AU - Gardner,Bill AU - Fishel,Catharine M. TI - Logo creed, a design manual: the mystery, magic and method behind designing logos SN - 9781592538287 AV - NC1002.L63 G365 2013 U1 - 741.6 23 PY - 2013/// CY - Beverly PB - Rockport Publishers KW - Logos (Symbols) KW - Design KW - DESIGN / Graphic Arts / Branding & Logo Design KW - bisacsh KW - DESIGN / Graphic Arts / Commercial & Corporate N2 - "Written by the founders of LogoLounge.com, this comprehensive handbook is an expansive collection of logo designs, containing the expertise of LogoLounge as well as the range of amazing logo designs that are culled on the LogoLounge website. While the book is headed by LogoLounge founder Bill Gardner, it is truly a collaboration of the best designers on the LogoLounge website as they share their expertise and experiences, making it the go-to handbook for understanding and executing successful logos. With its in-depth historical content, as well as its detailed breakdown of the design process and the fundamental elements behind great logos, this book is highly beneficial for both students and self-taught designers"-- ER -