Piskorski, MikoÅaj Jan. <br/><br/>
A social strategy :  how we profit from social media / 
Mikolaj Jan Piskorski. 
 - xii, 275 pages ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions. 
<br/><br/><label>ISBN: </label>9780691153391 
<br/><br/><label>LCCN: </label>2013035547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Economic aspects.<br/>Online social networks--Economic aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .P57 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8/72