McGowan, Bill, <br/><br/>
Pitch perfect :  how to say it right the first time, every time / 
Bill McGowan and Alisa Bowman. 
 - First edition. 
 - xi, 266 pages :  illustrations ;  24 cm. 
<br/><br/>The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you. 
<br/><br/> Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want.  --Publishers description. 
<br/><br/><label>ISBN: </label>9780062273222 (hbk.) 0062273221 (hbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBB412461  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business presentations.<br/>Interpersonal communication.
<br/><br/><label>LC Class. No.: </label>HF5718.22  / .M34 2014 
<br/><br/><label>Dewey Class. No.: </label>658.452