Massengill, Rebekah Peeples,  1975- <br/><br/>
Wal-Mart wars :  moral populism in the twenty-first century / 
Rebekah Peeples Massengill. 
 - xvii, 225 pages ;  25 cm 
<br/><br/>Includes bibliographical references (p.ages 205-213) and index. 
<br/><br/>Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author. 
<br/><br/><label>ISBN: </label>9780814763339 9780814763346 
<br/><br/><label>LCCN: </label>2012040760 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Wal-Mart (Firm)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade.<br/>Marketing--Moral and ethical aspects.<br/>Marketing--Political aspects.
<br/><br/><label>LC Class. No.: </label>HF5429  / .M337 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/7