The visual marketing revolution : 26 rules to help social media marketers connect the dots /
Stephanie Diamond.
- Indianapolis, Ind. : London : Que ; Pearson Education [distributor], 2013.
- xiii, 343 p. : col. ill. ; 24 cm.
Includes index.
Rules for social media marketers -- Recognize the power of visual persuasion -- Create personas to understand your customers -- Social media is storytelling, so tell stories -- Understand how your content supports your business -- Take buyers on a journey -- Connect using collaboration's many forms -- Know your content -- Tools to help you create your visual marketing -- Use mind maps to see what you're thinking -- Make ideas tangible -- Use diagrams and other data visualization tools to explain marketing ideas -- Use visual guides that build on knowledge -- Use visual presentations to connect with an audience -- Content to get customer attention -- Email is still a powerful visual marketing tool -- Spread your message with infographics -- Develop case studies and reports with visuals -- Digital publishing and ebooks are her now - use them -- Rock your visual brand on social media -- Landing pages won't perform well without visuals -- Tactics for social media platforms -- Visual are a must on Facebook -- Use Twitter to link to visuals -- Instagram is great for quick visuals from your mobile -- Use Pinterest as a marketing hub -- Tumblr makes it easy to share visuals -- Google+ is more visual than you think -- Mobile apps provide visual opportunities -- YouTube is THE place to view videos.
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Internet marketing. Social media. Visual communication.