Krishna, Aradhna. Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna. - 1st ed. - New York, NY : Palgrave Macmillan, 2013. - xiii, 185 p. : ill. (some col.) ; 24 cm. Introduction -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion. ISBN: 9780230341739 LCCN: 2012035568 Subjects--Topical Terms: Marketing--Psychological aspects.Consumer behavior.Senses and sensation. LC Class. No.: HF5415 / .K674 2013 Dewey Class. No.: 658.8/342