TY  - BOOK
AU  - Cronin,Matthew A.
AU  - Loewenstein,Jeffrey
TI  - The craft of creativity
SN  - 9781503605077
AV  - BF408 .C7578 2018 
PY  - 2018///]
CY  - Stanford, California
PB  - Stanford Business Books, an imprint of Stanford University Press
KW  - Creative ability
KW  - Creative thinking
KW  - Creative ability in business
N1  - Includes bibliographical references (pages [237]-260) and index; 1. Perspectives on Creativity -- 2. Gaining Insight -- 3. Turning Potential into Inventions -- 4. Enlightenment as a Creative Product -- 5. Cues as Clues to Change Perspective -- 6. Thinking Tools -- 7. The Value of Persistence -- 8. Developing the Craft of Creativity
N2  - In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can develop, a process that unfolds over time, and is improved by interaction with others. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative--back cover
ER  -