TY - BOOK AU - Klimchuk,Marianne Rosner AU - Krasovec,Sandra A. TI - Packaging design: successful product branding from concept to shelf SN - 9781118027066 (pbk. : acidfree paper) AV - TS195.4 .K65 2012 U1 - 658.5/64 23 PY - 2012///] CY - Hoboken, New Jersey PB - Wiley KW - Packaging KW - Design N1 - Includes bibliographical references (pages 233-234) and index ER -