Boss lady : how three women entrepreneurs built successful big businesses in the mid-twentieth century /
Edith Sparks.
- xiv, 309 pages : illustrations ; 25 cm.
- The Luther H. Hodges Jr. and Luther H. Hodges Sr. series on business, entrepreneurship, and public policy .
- Luther H. Hodges, Jr. and Luther H. Hodges, Sr. series on business, entrepreneurship, and public policy. .
Includes bibliographical references (pages 283-297) and index.
Constructing entrepreneurial pathways -- Government and women's business ownership -- Labor-management relations -- Gender as brand management -- Women and business valuation: asserting self-worth.
"... the careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards"--