TY - BOOK AU - Heller,Steven AU - Anderson,Gail TI - New modernist type SN - 9780500241417 AV - Z250 .H468 2012 PY - 2012/// CY - New York PB - Thames & Hudson KW - Type and type-founding KW - Graphic design (Typography) KW - Modernism (Art) N1 - Includes bibliographical references (p. 270) and index; Old modern: when the machine age influenced graphic design. Functional ; Classical ; Constructivist ; Stencil -- Playful modern: wit, humor, and transformation. Comic ; Decorative ; Kinetic ; Monumental ; Retro -- Meta modern: typography as icon and symbol. Geometric ; Optical ; Metaphorical ER -