The real mad men : the renegades of Madison Avenue and the golden age of advertising /
Andrew Cracknell ; foreword by Sir John Hegarty ; [introduction by Fred Danzig].
- Philadelphia : Running Press, 2011.
- 224 p. : ill. (some col.), ports. ; 25 cm.
Includes bibliographical references (p. 220-221) and index.
Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.
9780762440900 (hbk) 0762440902 (hbk)
2011926064
Advertising agencies--History--United States--20th century. Advertising--History--United States--20th century. Advertising executives--United States.