Wenzel, Anne M. The entrepreneur's guide to market research / Anne M. Wenzel. - Santa Barbara, Calif. : Praeger, c2012. - xi, 167 p. : ill. ; 25 cm. - The entrepreneur's guide . - Entrepreneur's guide (Westport, Conn.) . Includes index. ISBN: 9780313396052 (alk. paper) 0313396051 (alk. paper) 9780313396069 (ebook) 031339606X (ebook) LCCN: 2011040018 Nat. Bib. Agency Control No.: 016019557 Uk Subjects--Topical Terms: Marketing research.Business planning.Entrepreneurship.New business enterprises. LC Class. No.: HF5415.2 / .W454 2012 Dewey Class. No.: 658.8/3