TY  - BOOK
AU  - Adner,Ron
TI  - The wide lens: a new strategy for innovation 
SN  - 9781591844600
AV  - HD45 .A46 2012
U1  - 658.5/75 23
PY  - 2012///
CY  - New York
PB  - Portfolio/Penguin
KW  - Technological innovations
KW  - Management
KW  - New products
N1  - Includes bibliographical references and index
N2  - Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success
ER  -