Adner, Ron. <br/><br/>
The wide lens :  a new strategy for innovation / 
Ron Adner. 
 - New York :  Portfolio/Penguin,  2012. 
 - 278 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success. 
<br/><br/><label>ISBN: </label>9781591844600 1591844606 
<br/><br/><label>LCCN: </label>2011041760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management.<br/>New products.
<br/><br/><label>LC Class. No.: </label>HD45  / .A46 2012 
<br/><br/><label>Dewey Class. No.: </label>658.5/75