TY  - BOOK
AU  - Schaefer,Mark
TI  - Return on influence: the revolutionary power of Klout, social scoring, and influence marketing 
SN  - 9780071791090 (alk. paper)
AV  - HM742 .S33 2012
U1  - 658.8/72 23
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Online social networks
KW  - Social media
KW  - Marketing
KW  - Social influence
N1  - Includes bibliographical references (p. [197]-201) and index; Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements
ER  -