Schaefer, Mark. <br/><br/>
Return on influence :  the revolutionary power of Klout, social scoring, and influence marketing / 
Mark Schaefer. 
 - 1st ed. 
 - New York :  McGraw-Hill,  c2012. 
 - xviii, 215 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [197]-201) and index. 
<br/><br/>Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements. 
<br/><br/><label>ISBN: </label>9780071791090 (alk. paper) 0071791094 (alk. paper) 
<br/><br/><label>LCCN: </label>2011052315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks.<br/>Social media--Marketing.<br/>Social influence.
<br/><br/><label>LC Class. No.: </label>HM742  / .S33 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/72