Manheim, Jarol B.,  1946- <br/><br/>
Strategy in information and influence campaigns :  how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / 
Jarol B. Manheim. 
 - New York :  Routledge,  2011. 
 - xiv, 323 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Points of origin -- Information and influence campaigns -- Strategy and tactics in campaign communication I : winning the argument -- Strategy and tactics in campaign communication II : shaping the decision -- Networks and netwaves : organizing for influence -- Riding the waves : strategy and tactics in network activation -- Feeling the pressure : the dimensionality of targets -- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns -- Information, and influence. 
<br/><br/><label>ISBN: </label>9780415887281 (hardback : alk. paper) 0415887283 (hardback : alk. paper) 9780415887298 (pbk. : alk. paper) 0415887291 (pbk. : alk. paper) 9780203833285 (e-book) 0203833287 (e-book) 
<br/><br/><label>LCCN: </label>2010029799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in politics--United States.<br/>Public relations and politics--United States.<br/>Lobbying--United States.
<br/><br/><label>LC Class. No.: </label>JA85.2.U6  / M373 2011 
<br/><br/><label>Dewey Class. No.: </label>322.40973