Beall, Anne E. <br/><br/>
Strategic market research :  a guide to conducting research that drives businesses / 
by Anne E. Beall. 
 - Bloomington, IN :  iUniverse Inc,  2010 
 - iv, 80 p. :  ill. ;  23 cm. 
<br/><br/>What's wrong with traditional market research? -- The strategic-question approach to market research -- Choosing the right method -- Obtaining the depth required for insight -- Reading the hidden communications of research respondents -- Getting to the heart of respondents' emotions -- Analyzing numeric data to determine what drives markets -- Interpreting results and going beyond the data -- Common pitfalls in market research. 
<br/><br/><label>ISBN: </label>1936236168 9781936236169 
<br/><br/><label>LCCN: </label>2010908947 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B43 2010