Jeffery, Mark,  1965- <br/><br/>
Data-driven marketing :  the 15 metrics everyone in marketing should know / 
Mark Jeffery. 
 - Hoboken, N.J. :  John Wiley,  c2010. 
 - xxi, 298 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470504543 (cloth) 0470504544 (cloth) 
<br/><br/><label>LCCN: </label>2009035908 
<br/><br/><label>Nat. Bib. No.: </label>GBA9A1928  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015397255  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .J44 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/3