Political polling in the digital age :  the challenge of measuring and understanding public opinion / 
edited by Kirby Goidel ; introduction by Charlie Cook. 
 - Baton Rouge :  Louisiana State University Press,  c2011. 
 - viii, 146 p. :  ill. ;  23 cm. 
 - Media & public affairs .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780807138298 (cloth : alk. paper) 9780807137833 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2010043002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion polls--United States.<br/>Digital media--Political aspects--United States.<br/>Mass media and public opinion--United States.
<br/><br/><label>LC Class. No.: </label>HN90.P8  / P643 2011 
<br/><br/><label>Dewey Class. No.: </label>303.3/80973