Vaidhyanathan, Siva. <br/><br/>
The Googlization of everything :  (and why we should worry) / 
Siva Vaidhyanathan. 
 - Berkeley :  University of California Press,  c2011. 
 - xiv, 265 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 219-255) and index. 
<br/><br/>Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project. 
<br/><br/><label>ISBN: </label>9780520258822 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2010027772 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Google (Firm)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet industry--Social aspects.<br/>Internet--Social aspects.
<br/><br/><label>LC Class. No.: </label>HD9696.8.U64  / G669 2011 
<br/><br/><label>Dewey Class. No.: </label>338.7/6102504