TY - BOOK AU - Luntz,Frank I. TI - Win: the key principles to take your business from ordinary to extraordinary SN - 9781401323998 (hardcover) AV - HF5718 .L86 2011 PY - 2011/// CY - New York, NY PB - Hyperion KW - Business communication KW - Success in business KW - Interpersonal communication N1 - Includes bibliographical references and index; What is a winner? the 13 attributes of success -- The 9 Ps of winning -- People-centered -- Paradigm-breaking -- Prioritizing -- Perfection -- Partnerships -- Passion -- Persuasion -- Persistence -- Conclusion : principles N2 - Based on a premise that effective communication skills are at the heart of business excellence, the author cites examples of leading companies and individuals while sharing counsel on how to conduct one-on-one meetings and public presentations ER -