Auletta, Ken. <br/><br/>
Googled :  the end of the world as we know it / 
Ken Auletta. 
 - New York :  Penguin Press,  2009. 
 - xiv, 384 p. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [339]-372) and index. 
<br/><br/>Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims. 
<br/><br/><label>ISBN: </label>9781594202353 
<br/><br/><label>LCCN: </label>2009024770 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Google (Firm)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet industry--United States.<br/>Web search engines--History.--United States<br/>Internet searching.
<br/><br/><label>LC Class. No.: </label>HD9696.8.U64  / G6623 2009 
<br/><br/><label>Dewey Class. No.: </label>338.7/6102504