Squeezed : what you don't know about orange juice /
Alissa Hamilton.
- New Haven : Yale University Press, c2009.
- xxvii, 247 p., [8] p. of plates : ill. ; 22 cm.
- Yale agrarian studies series .
- Yale agrarian studies. .
Includes bibliographical references (p. [215]-232) and index.
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.