Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 9th ed. 
 - Boston :  McGraw-Hill,  c2009. 
 - xvii, 726 p. :  ill. ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing. .
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Various multi-media instructional materials are available to supplement the text. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071263351 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/02