TY  - BOOK
AU  - Clifton,Rita
AU  - Ahmad,Sameena
TI  - Brands and branding
SN  - 9781576603505 (alk. paper)
AV  - HD69.B7 B733 2009
U1  - 658.8/27 22
PY  - 2009///
CY  - New York
PB  - Bloomberg Press
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Management
KW  - Forecasting
N1  - Includes bibliographical references and index; Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton
ER  -