Brands and branding / 
Rita Clifton ; with Sameena Ahmad ... [et al.]. 
 - New York :  Bloomberg Press,  2009. 
 - xvii, 284 p. :  col. ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton. 
<br/><br/><label>ISBN: </label>9781576603505 (alk. paper) 
<br/><br/><label>LCCN: </label>2009007614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Brand name products--Management.<br/>Brand name products--Forecasting.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / B733 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8/27