The opinion makers : an insider exposes the truth behind the polls /
David W. Moore.
- Boston : Beacon Press, c2008.
- xvii, 196 p. : ill. ; 23 cm.
Includes bibliographical references (p. 165-181) and index.
Iraq and the polls: The myth of war support -- Manufacturing public opinion -- Telling Americans what they think -- Inscrutable elections -- Misreading the public -- Damaging democracy -- Uncertain future -- A new direction.
Public opinion--United States. Public opinion polls--United States. Election forecasting--United States. Mass media--Political aspects--United States. Press and politics--United States.