Muhammad Ali : the making of an icon /
Michael Ezra.
- Philadelphia : Temple University Press, 2009.
- xi, 233 p. ; 23 cm.
- Sporting (SPRT) .
Includes bibliographical references (p. [199]-228) and index.
Louisville's favorite son : the professional debut -- Choosing management : the courtship of Cassius Clay -- The early bouts : part one, 1961-1962 -- Clay vs. Moore : the seminal text -- Boxing's most hated man? the early bouts : part two, 1963 -- Damage control through moral authority : the Louisville Sponsoring Group's specialty -- The relationship between Cassius Clay and Louisville Sponsoring Group : a summary -- The commercial elements of Clay-Liston I -- Main Bout, Inc. : how commerce affects culture -- Carving out moral authority: Ali's race leader phase -- Forty years of Ali: the creation of a legend -- The legacy of the exile and the Nation of Islam -- The prodigal son returns -- King of the world : the consequences of monarchy -- Death of a salesman -- Lonnie Ali: the savior -- Thomas Hauser: the Ali legend as a literary movement -- Olympic torch: from literature to television -- Beyond moral authority : the godding of Muhammad Ali -- Culture meets commerce : the meaning and price of moral authority : Muhammad Ali center and naming rights -- The backlash : exploring contradictory meanings of Ali.